For RedShelf's Digital Champions campaign, I served as the sole designer to create all branding elements, including the logo, direct mail postcard, pendant signs, and certificates. This initiative celebrated top-performing university bookstores, strengthening relationships with key partners. The campaign was designed to align with university spirit, encouraging recipients to share their achievements on social platforms, boosting visibility for both RedShelf and its partners. The Digital Champions logo won a GDUSA Award in the Logo category, recognizing its impactful design and brand alignment.