As the sole designer, I collaborated with the Marketing Director to create the CU Book Access campaign for CU Boulder’s new equitable access program. My role included designing over 50 marketing materials, including campus posters, lawn signs, banners, postcards, emails, and digital assets. We leveraged student culture to drive awareness and foster a positive perception of the new program. The campaign was highly successful, achieving an 96% opt-in rate and deepening RedShelf's partnership with CU Boulder.