For the 2023 ICBA Conference in Chicago, I was the sole designer and lead coordinator of RedShelf’s branding elements. As a main sponsor, we created the Rest & Recharge Lounge, branded floor decals, water stations, and hosted an after-hours bowling event. I designed all marketing materials, giveaways, and produced a welcome video that highlighted our connection to Chicago. Our strategy blended RedShelf's core branding with iconic Chicago visuals, enhancing our presence and driving meaningful engagement. The event was a success, solidifying relationships with industry partners and reinforcing RedShelf's brand identity.